A landing page, also known as a lead capture page, is a web page designed to convert visitors into leads or customers by getting them to take a specific action. The goal of a landing page is to focus the visitor’s attention on a single offer or call-to-action (CTA) and encourage them to take action, such as filling out a form, downloading a resource, or making a purchase.

Landing pages are commonly used in digital marketing campaigns as a way to increase conversions and measure the success of a specific marketing effort. A well-designed landing page can help improve the user experience and ultimately lead to more conversions and business growth.